Finding a niche

So what do I know? One option was to blog about my daily personal life (boring!). Another was to simply provide reviews of sites I visit and books I read, mostly about technology and business. Then I thought, well what do I know? I’m lucky enough to have a job where I can thrive doing what I love, using technology to help business owners market their customer experience, products and services. How do I do that? Let’s find out together. I do a lot of research on current trends that I’ll share and I’ll also relate to you what’s currently working and not working, where I’ve been and where I’m going along the tech trail.

I happen to apply my knowledge professionally at the company headquarters of the retail franchise Wild Birds Unlimited, therefore many posts will pertain to the franchise business, bird feeding and bird watching. You’d be amazed at how technology has transformed our business of supporting our independent business owners, how they can market their business using technology and how their customers use tech in bird feeding and bird watching.

What kind of readers am I looking for? Small business owners looking to improve using technology with a focus on franchise businesses, franchised and independent bird feeding and bird watching specialty store owners, and customers or fans of this business that might take an interest in how technology ultimately affects their shopping experience. Let’s go!

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